Rethinking Competitive Advantage: New Rules For The Digital Age

Category: Trending
Call Number: HD41 Cha

In this fast-paced book, readers are brought up to speed with the accelerating trends of this digital age. The main emphases are on algorithms, data analysis, identifying digital leaders and, most importantly, personalising the customer experience. Drawing anecdotes from his impoverished childhood in India where his family runs a modest shoe shop, Charan gives an interesting insight into his first experience with data analysis when he had to help predict the demand for shoes. Readers can be assured of the wealth of sound advice as Charan reveals his personal journey into the new digital world — from working in a humble background to serving on multiple corporate boards in different countries.